Therefore, we have translated these five principles of responsible nightlife into the language of catchy and easily understandable symbols. Eventually, this customized symbol system turned into an adaptive, transformative graphic system.
It was accompanied by the manifesto-type slogan “Vilniaus naktys priklauso visiems”, meaning “Vilnius nights belong to every one of us,” which encourages a sense of collective responsibility.
Vilniaus Naktys
Client: Vilniaus Naktinis Biuras
Project: Mes Vilniuje campaign
Year: 2024
- Services
- Advertising
- Art Direction
- Campaign
- Graphic design
Vilnius Night Office’s purpose is to support the city at night. The office wanted to encourage everyone to create a more tolerant and safe atmosphere after dark.
Based on the experience of other cities, the Office identified five principles that could improve Vilnius nights. These principles are based on five values: respect, proper risk evaluation, care for each other, a positive attitude, and intolerance of inappropriate behaviour.
Overall, the picture was enriched with bold graphics and a radiant background, which stands out well in the greyish city landscape as well as in a nightclub or bar.
The final result was a campaign that felt native to the Vilnius night crowd and caught their attention.
