Visual language is inspired by the principle ‘less is more’. We aimed to make it minimal, clean, modern, yet distinctive. The characteristic color palette is inspired by the solid look of the product, the contemporary perspective on the water and positivity.
Respo
Client: Replicant
Project: Smart Home Water System
Year: 2024
3D: Noveltyexposure
Photography: Packshot
Packaging Development: PinProof
- Services
- Art Direction
- Brand Strategy
- Graphic design
- Packaging
- Visual identity
Respo is a smart ionized water system, which helps to hydrate human bodies effectively and allows users to take care of the home environment using natural means. It increases drinking water quality, enriches it with minerals and turns ordinary tap water into a safer alternative for cleaning and self-care routines.
Respo combines smart technology and the natural powers of the water world. Product design is minimal, solid, and highly functional, created to inspire positive changes in the everyday life of modern city dwellers. We aimed to develop a brand identity that tells the brand’s story in the best possible way.
In it, timeless black and white and more vibrant tones merge. A highly functional, easy-to-use graphic layout system makes countless appealing visual variations possible.
