Client: IVO
Project: Branding, Visual id & Strategy
Year: 2025
IVO is a furniture and mattress manufacturer — but saying only that would miss the point. For years, the company has been focused on B2B projects, delivering ambitious ideas in the furniture industry. Beyond production, IVO ensures a smooth, well-managed process and a reliable end result, allowing clients to focus on growing their business.
However, the existing brand identity, created at the very beginning of the company’s journey, no longer reflected its current scale, expertise, and way of working. The goal of the rebrand was to create an image of a thoughtful and advanced partner — one that is fully prepared for complex projects in the furniture sector.
IVO’s new brand positioning is captured in the statement your guide to everyday flow. This concept became the foundation of the brand’s visual identity.
The logo’s rounded typography reflects continuity and natural movement. A calm, optimistic color palette builds trust and reinforces a sense of reliability. At the same time, linear furniture-inspired elements subtly reference the company’s field of expertise. They also serve as a visual cue of IVO’s ability to transform even the most complex vision into a tangible, well-executed reality.
