Our task was to create the brand’s logo and visual ID, that would help to communicate the brand’s message.
Inbeauty
Client: Inbeauty
Project: Branding + Visual identity
Year: 2021
- Services
- Art Direction
- Graphic design
- Visual identity
INBEAUTY is an online beauty shop with thousands of clients and a wide selection of beauty items. Yet brand’s mission is much more than that. INBEAUTY is here to celebrate the unique beauty of every person and oppose outdated beauty standards or formulas.
75% of the brand’s target audience are women. Yet our goal was to interpret the expanded and changed definition of women’s beauty, by finding genuine, yet not generic visual expressions.
The brand’s logo includes a stylized heart symbol, which stands for self-love.
The colour palette is based on pastel, yet characteristic and inspiring colours, transmitting positive vibes.